Facebook being the top Social Networking Website , has many features to promote your company website or products through their simple but powerful features . Millions of users are using facebook.com everyday , gathering attention from those users is very simple if you are ready to spend few hours to set up your facebook account and features .
Create your account on facebook
You can create an account with your personal details or company details . Fill your profile with necessary and attractive information and pictures . Do not put any fake or abusive contents . Now you have to gather as many people in you friends network . Should create a good communication with your friends through wall posts / comments etc.
Create a facebook fan page
Here the main business logic comes . Facebook provides pages to publish company or product or service details . It is simply a web page displaying the company or brand logo , profile information and other updates .
Upload a profile picture for the page, enter wonderful introduction about the company or brand . Upload pictures to album . Now you can post status updates , pictures , other information on your wall. Information should be related to your service / product / company / brand . Once your page is ready with sufficient information, you can start inviting to your friends to this page . If they ‘LIKE’ this page , it will be displayed in facebook page . So try to collect as many likes . When you update something to your wall, it will be displayed to users those who likes this page . You can also ‘like’ many other pages and start posting to their walls also , which will be accessible by other members also .
Create a discussion group
Like facebook page , create a group for your company /brand . Add more people to your group and start discussion on certain topics . You can share new information and ideas with your group members . Thus you may get more opportunity for your business .
Using above steps you can publish your website and promote among a large audience from facebook . Main attraction of this platform is , we do not want to pay any single paise to facebook for promoting our website .
But facebook , like other advertising platform provides paid advertisements for your site or product promotion . If you are ready invest certain amount in marketing, this option will be worthy for you.
Some useful tips to consider while promoting websites through facebook
Create an attracting profile picture for your facebook page and group
Regularly update your page wall, group with fresh contents
Use facebook page ‘Insights’ to check the user interaction .
Join other groups / pages and interact with them .
Be honest and provide what your followers looking for .